An Analytical report over Strategic planning for GigaSoft Pvt. Ltd Essay

An Analytical report over Strategic planning for GigaSoft Pvt. Ltd - Essay Example Modern day software market has multiple requirements along with essential factors like smooth user interface, quick and clear functionality, market sustainability and compatibility with other platforms and devices. Thus, Software market is becoming more and more specific onwards. The competition arises only between software that offer similar utilities and functionality. For a very ground example of word processor, before 2005 Microsoft Word had been a ruling word processors for all types of writing requirements such as letters, drafts, reports, stories, forms, graphic patterns, papers etc. However, taking a look of current word processing market, it is quite significant that every one of those patters have different specific software offering numerous specific utilities. There are options like Open Office, Word perfect, Adobe Story, PDF software, CeltX. Some of them like CeltX offer their services on I-phone and Android devices while Open Office offers a very small size as compared to Microsoft Word and is much easily portable. There are also online word processors like Office Web apps and Google docs which offer a facility of secure cloud storage free of data loss concerns. Accordingly, soft ware marketing and management is synchronized with user demands. While working on numerous word-processing and document management software GigaSoft faced a failure in competing with existing word-processors. Recent replacement strategies of development and marketing have shown unwanted lacking in providing full functionality over all supportive platforms. Also, there is tracked some inefficiency in coping with small gadgets and newly introduced platforms. Some frequent crashes due to the incompatibility with recent market demands are also noticed. Those indicative factors have incorporated a lack of proper management. Hence, an immediate strategic planning for upcoming management strategies is required to be generated and applied. Identifying the faults and loopholes Looking at the recent data sheets and amendments made by GigaSoft corporation. There are seen some specifically lower graphs after the new adjustment for current marketing strategies which involve developing the software over various platforms other than earlier Microsoft platforms. GigaSoft is using waterfall method for production while the twist in the company’s strategy had proved out to be unproductive. It is essential to first analyze the reasons for difficulties before going for a new structure (Gouws & Gouws, 2004). Some noticed reasons for the failure in marketing strategy hold: Drifting away from the most popular platform, which makes the products incompatible for many formats and devices. Failing in synchronizing with the modern devices which require an essential coordination with popular devices other than Windows PCs and Laptops. Failing in development of multi-operative software products Violating the norms of cost-effectiveness by misreading the market graphs, As those reasons are end-results of a long time malfunction in management and planning, basic structure of the company must provide some focus for what errors of management led to those ends. A lack of synchronization in finance, engineering and marketing streams led to produce over costly products. A lack of